Task:
Analyze the AccorHotels case and summarize your analysis and recommendations that address the issues and questions that are in the case and additional questions posed by the professor (to be provided at a later date).
Some of the topics that you will be considering include:
- Challenges faced by Accor
- Defining the Accor customer journey
- Types and delivery of online content
- Developing a content-driven organization
- Recommendations
Patricia Martínez de Aragón 